Released by Better Business Bureau of Central East Texas:
Shopping with coupons has become almost a competitive sport, with cable television shows featuring people who get piles of groceries for little or no cash.
More than 330 billion coupons worth $1.2 billion were issued in 2010 and nearly 3 billion were redeemed, making it the biggest year ever for coupon distribution according to Coupons.com, a firm that aggregates coupons online and monitors couponing trends. Further growth was expected for 2011 and 2012.
BBB advises consumers to focus on meeting their own needs and understanding store policies for the best results from coupon shopping. To avoid disappointment in the checkout lane, make sure you check the expiration date before you try to redeem a coupon.
“There’s no reason to buy products simply because you can save money on them”, said Mechele Agbayani Mills, President and CEO of BBB Serving Central East Texas.